During his 33 years at Doner Sheldon produced thousands of television, radio and web advertisements for a host of regional and national and international clients. In addition he also was the creative director and writer of many campaigns. He’s a total creative producer, overseeing all aspects of a project from inception to completion. Working with budgets up to 7 gures he always sought to maximize every ounce of a project’s potential. At its height, Sheldon lead 27 people in the broadcast production department, hiring the most talented professionals and nurturing them to become leaders in their own right. Working in many countries around the world he’s won nearly every advertising award including multiple gold lions and Clios. In addition, he has created video projects for many nonprofit organizations in the Detroit area. The Pickle Recipe is his first feature film.

Eddie Rubin’s career began before he even graduated from college. He found his passion for producing while interning for Academy Award-Winning Producer/Directors Edward Zwick and Marshall Herskovitz. While a sophomore at the University of Michigan he created Deep Blue Pictures. By the time he earned his B.A. in Film and Psychology Eddie had already produced several films and received a number of awards. The first film he produced was the Academy-Qualified award winning short, Fingers, which played at festivals around the world.

In 2008 Eddie produced his first feature film, Art House, starring Greta Gerwig and featuring rock legend Iggy Pop. In 2009, Eddie produced the music video for Kanye West protégé, Big Sean. He continues to produce music videos for artists such as Delta Rae, Brilliance, The New Boyz and ICP.

Since finishing college, Eddie was an Associate Producer on Sucker with Big Screen Entertainment. He also Co-Produced the post September 11 drama, Mooz-Lum, starring Danny Glover, Evan Ross and Nia Long. The film went on to be independently distributed via AMC Independent. In 2013, Eddie Served as the Executive Producer on Love and Honor starring Liam Hemsworth and Teresa Palmer. In March of 2013 the film was released world wide and domestically by IFC.

In between film projects Eddie produced multiple national commercial spots for companies such as Dan Gilbert’s Fathead. He also consulted on films such as the critically acclaimed It Follows.

In 2014 Eddie Co-Produced the independent film, Destined. He also segued into television, producing the reality series American Muscle for Funny or Die Inc. and Discovery Channel.

Most recently Eddie formed a new production company, Long Road Film, with Peter Pastorelli (Beast of No Nation) and Marshall Johnson (The Last Poker Game). Under their new banner they produced the feature film The Last Poker Game starring Academy-Award winner Martin Landau and Paul Sorvino.

Along with producing his own projects Eddie has line produced multiple projects including The Pickle Recipe, the made-for-TV movies A Royal Family Holiday and A Royal Family Christmas and most recently When We First Met starring Adam Devine and Alexandra Daddario.

Paul has been a business owner and entrepreneur for over 30 years. Upon graduating from Michigan State University, Paul joined the family property management company and promptly reinvigorated the company seeking new developments, which the company had not done since 1979. To date, Paul has developed projects of over 500,000 square feet from the ground up, acquired properties in excess of 500,000 square feet, and today maintains ownership positions in approx. 1,000,000 square feet of properties located in southeast Michigan.

Following his life-long passion of entertainment, Paul pursued an opportunity to invest in his first feature film “Brightest Star” starring Chris Lowell, Allison Janney, and Clark Gregg. Immediately gravitating toward producing and not solely investing, Paul partnered with Jason Potash in 2012 to form Storyboard Entertainment. With the success of their first film, Paul went on to produce “Beside Still Waters,” which was acquired and released by Tribeca Film. In 2014 Paul produced two additional films, “Dial A Prayer,” starring Brittany Snow and William H. Macy, which went from principal photography to screen in thirteen months (released April 10, 2015); and “Darkness Rising,” a sci-fi horror film currently in post-production. In 2015, Paul produced “The Pickle Recipe,” starring comedian Jon Dore and Academy Award nominee David Paymer, and “Pledges” his second collaboration with director Austin Reading. In addition to these movies, Paul has several other films in various stages of development, preparing his slate for 2016 and beyond, and is currently developing several television shows.

Paul is married and has two daughters. He enjoys fly-fishing, skeet shooting, and golf when he is not spending time working or with his family.

Geoff George is a cinematographer based in Detroit and Los Angeles. He was born in Detroit and graduated from the University of Michigan with a degree in filmmaking. As a DP, Mr. George is known for the contemporary and cutting-edge look he has brought to features, shorts, and music videos, and as a 2nd Unit DP he has created captivating establishing shots and action sequences for several theatrical films such as IT FOLLOWS and ORION. As a fine art photographer, he has explored historic cities and industrial sites across North America and Europe, and exhibited his work in Detroit, New York City, and Turin. In 2015 he shot two feature films, THE PICKLE RECIPE and OVID: THE ART OF LOVE. In addition to being an accomplished cinematographer, Mr. George is owner of two historic buildings in the city of Detroit and a passionate city booster, introducing the revitalizing city to filmmakers such as Quentin Tarantino and Ryan Gosling, as well as architects and photographers from across the globe.